Because interest scales directly with your rate and balance, the levers are clear. A 0% balance-transfer card pauses interest entirely for an introductory period, routing your whole payment to principal — powerful if you have a payoff plan and don't run the balance back up. Simply calling your issuer and asking for a lower APR succeeds more often than people expect, especially with a good payment history.
Consolidating card debt into a lower-rate personal loan can also cut interest and give you a fixed payoff date, though it only helps if you stop adding to the cards. Whatever the method, the highest-return financial move for most people carrying a balance at 20%+ is clearing it — no investment offers a guaranteed, tax-free return equal to a credit card's APR.